CONSUMER DATA COLLECTION
Knowing what consumers think, want and feel is of up most importance to successful organisations. Companies and organisations need strong quality data as a base for their strategy and decision making.
Our consumer research department was established in 1986 and has experience in all types of consumer research covering a broad range of projects and types of research. We pride ourselves on ensuring the projects are delivered to schedule, budget and with a high quality of data collection.
Kudos’ strength lies in CATI and online quantitative data collection. Our call centre operates 24/7 and we contact the general public globally from our London based office. Our Panel Manager works with a select number of suppliers to support quantitative online consumer projects where requested.
We have experience of both domestic and international consumer research and are comfortable with very quick turnaround projects that involve taking decisions regarding quotas, prioritisation of data in specific segments and implementing structures to motivate/encourage interviewers to produce cost effective and relevant data.
Consumer quotas. Our interviewing software allows us to set up and manage highly complex quotas. There are hardly any limits on quotas and sub quotas that we can be implement and managed. We have experience in running teams of interviewers from 1-100, managing general administration of projects, sample management (RDD, targeted and lifestyle) and quotas (Interlocking and three bar quotering), strike rate and quality control.
Kudos has worked across most consumer sectors, please have a look at our case studies.
SINCE 1986 KUDOS HAS WORKED ACROSS MOST CONSUMER SECTORS, THIS INCLUDES:
A project on behalf of an American global pharmaceutical corporation. This consumer research project was about people’s attitude towards health and knowledge of different illnesses to help with a disease awareness campaign. The findings from this research are published in the media and shared with patient advocacy groups as well as doctors and healthcare authorities in order to raise disease awareness. Everyone working on the project has received a client specific adverse event training. Countries: UK, Germany, France, Portugal, Spain, Italy, Greece, Austria and Czech Republic. Target: 9000 interviews across all countries. Spec: Nat rep, age 50+.
A project on behalf of a global name in the fast food industry. The study tracked the success of an international advertising campaign and involved 1,900 interviews per wave. An essential element was testing awareness of the campaign jingle & tagline which was played to respondents in Australia, Brazil, Canada, China, France, Germany, Japan, Spain, UK and US.
A study on behalf of an internationally recognized manufacturer of diverse consumer products. Some 2,200 interviews were conducted in 15 countries; EU plus Switzerland, Russia, Turkey, China, Australia and Japan. Target respondents included HNWIs (high net worth individuals), the financial community and political and regulatory influencers; Government and Government agencies dealing with regulatory issues, business related NGOs and think tanks, business & trade associations, political parties, committees and associations.
A major study for a well-known research organisation on behalf of AT&T into mobile phone usage. The interviewing programme consisted of around 2,000 interviews both business and consumer and as well as Europe included markets such as Taiwan, Japan, India, Hong Kong and Canada.
A European market share study for a manufacturer of printers and printer consumables. The annual rolling programme consists of 2000 interviews in each major market (UK, France, Germany) and 1200 interviews in each secondary market (Italy, Spain, Netherlands and Sweden).
A market sizing and segmentation study for an international mobile network operator. The programme consisted of 12,250 short interviews and 1,550 full interviews in Belgium, Denmark, France, Netherlands, Switzerland and UK.
If you would like to discuss your research needs and aims - for advice or for a no-obligation quote - please get in touch:
Deputy Managing Director
Business Services Director and Head of Kudos Health