Quality Ambassador Award
Ann-Marie Greensmith is Kudos' Head of Quality Assurance.
In addition to her role in ensuring staff are aware of and complying with IQCS, ISO, MRS and ESOMAR requirements, she has developed and provides a questionnaire review and enhancement service. This benefits respondents, interviewers, script writers, DP and clients alike, ensuring research objectives are met with respondent-friendly questionnaires that flow smoothly, logically, knowledgably and professionally.
Clients clearly appreciate and value her skills and contribution and have asked her to run workshops to improve their questionnaire writing. She also educates and advises both UK and international clients to ensure compliant data handling.
Anne-Marie comes across as a true Quality Ambassador - both within Kudos and beyond.
Best Qual Award
Kudos' submission describes the challenges faced by their Elite Interviewing team when interviewing Health Care Professionals across the globe who specialise in a rare and inherited metabolic condition which is progressive and life threatening.
The challenges they faced were not only that a few HCP’s around the world treat this condition but the methodology involved an initial screener, online survey and then the main unstructured interview. On top of this they were pioneering new approaches by allowing participants to access the interviewers screen so enabling them to access prompts and additional data at any time. Exceptional interviewing skills ensured engaged participants and high response rates.
The client praised Kudos for their exceptional quality processes, expertise in the Healthcare Sector and with providing them each time with the best possible data on all projects, even the most challenging.