Kudos Research Privacy Policy

Through this website and in the telephone and online research we conduct, Kudos Research may collect information that can specifically identify you, such as your name, address, telephone number and e-mail address when you voluntarily submit it to us.

• We collect your contact information such as full name, company name, email address, postal address and telephone number when you email or call us with an enquiry or an application for work
• We may be passed information, lawfully collected by our clients, who want us to ask you whether you would like to participate in market research. This information may include your full name, job title, company name, email address, telephone number, postal address, and may also include information about your area of specialisation, etc.
• We may also collect your details from publically available sources or purchase lists from suppliers operating within data protection regulations
• When we conduct market research we may collect additional information from you, only ever with your consent. You will be provided with the full details of the information we wish to collect at the time we ask for your consent
• In addition to the above, we collect information automatically about your visit to our website. Please see our Cookies Section for more details

The personal information we collect will be used for the following purposes:

• Conducting market research surveys. We may contact you by email, phone, fax or mail and will always ask for your consent to do so.
• Payment of incentives
• To verify the responses you provided us with, in a recent market research study
• Dealing with enquiries and requests about our services submitted to us via email or phone
• Internal record keeping
• To help enhance and improve our services
• To respond to duly authorised information requests of governmental authorities or where required by law
• To investigate suspected fraudulent activity in connection with the website or violation of another party’s rights
• To respond to requests you may make of us, including to provide services that you have requested and participate in activities that you have joined
• To contact you and/or provide you with general information as well as information about our services from time to time using the contact information which you have provided
• To assess applications for jobs we have on offer

Our legal basis for processing of your personal information is:

• Where you have given consent for the processing of data for a specific purpose
• Processing is necessary to meet contractual obligations entered into by you
• Processing is necessary for purposes of legitimate interest pursued by our company but are in relation to goods and services that you use in your role, or are in relation to your application for a job

The legitimate interests pursued by us are as follows:

• In response to an enquiry from you about our good and services
• For the purpose of promoting our goods and service via direct marketing which are applicable to you in your role. We will always confirm how your personal information was obtained and always offer an opt-out of marketing communications
• Enquiring about your goods and services which are applicable to our company or our clients
• We will always confirm how your personal information was obtained and always offer an opt-out of marketing communications
• In response to your application for a job that we have advertised or contacted you about

We adopt appropriate data collection, storage and processing practices and security measures to protect against unauthorised access, alteration, disclosure or destruction of your personal or transactional information stored on our website and systems. For more information on how we protect your personal information, please contact our Data Protection Officer (contact details at the top of the page).

We believe in being open, honest and transparent with our clients and suppliers and want you to feel comfortable about your decision to give us your personal information and how we use it.

We only conduct market research, and your participation in our research studies will never result in a sales or marketing follow up from ourselves, our clients, or any third party. Please be assured that we will take appropriate measures to keep your personal information safe and secure and we promise not to over contact.

We will never pass your personal information on to other organisations for them to use for their own marketing purposes.

However, we may disclose your personal information in the following circumstances:

• To third parties who provide a service to us such as market research fieldwork agencies, email services providers or data processors. We require these third parties to comply strictly with our instructions and data protection laws and we make sure that appropriate controls are in place. We enter into contracts with all our third parties and regularly monitor their activities to ensure they are complying with our policies and procedures
• To third party client companies. We will have strict agreements with these companies to limit what they can do with the data we give them. We will always ask for your consent before passing on your personal information in this way
• Where we are under duty to disclose your personal information in order to comply with the law or the disclosure is ‘necessary’ for purposes of national security, taxation and criminal investigation, or we have your written consent

If you would like a list of the third parties that we use please contact our Data Protection Officer (contact details at the top of the page).

We keep personal data of telephone survey participants for up to 3 years or up to 7 years in the case of employees/workers in order to operate the service in accordance with legal requirements and tax and accounting rules. Where your information is no longer required or is no longer relevant, we will ensure it is disposed of in a secure manner.

We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so.

We record calls made to and from our office for quality control and validation purposes. This is a very important tool as it enables us to check that calls made by our teams are conducted in accordance with briefing & quality guidelines and the relevant codes of conduct. It also enables us to ensure all information captured is full and complete.

We will always ask for your consent to call recording at the start of any interview to confirm that you are happy for the call to be recorded.

All recordings are stored securely and are held for a maximum of 2 years.

Personal Identifiable Data (PID) is stored for a maximum of 3 years and will deleted after this period unless prior permission has been received e.g. if you have elected to be a member of our interviewing panel, or have joined one of our research panels (and complete periodic research for us on an ongoing basis).

We work with, and collect data on behalf of, clients both within and outside the EEA so the data that we collect from you may be transferred to, and stored at, a destination outside the European Economic Area ("EEA"). By submitting your personal data, you agree to this transfer, storing or processing.

We will take all appropriate and proportionate steps necessary to secure your data and make sure it is treated in accordance with this privacy policy. We ensure that our third party contractors and service providers follow similar standards of security and confidentiality.

We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online. Access to your personal data is granted only to those employees who require it in order to perform their duties. Unfortunately, the transmission of information across the internet is not completely secure. Although we will do our best to protect your personal data by using technical measures like encryption, we cannot guarantee the security of your data transmitted to our site and therefore any transmission is at your own risk. Your use of our services demonstrates your acceptance of this risk.

On certain market research studies, we offer an incentive for participation. These are typically processed once the project has been completed. Incentives are administered by Kudos Research staff. In order to administer the incentives we may need to collect your email address in order to process the payment (e.g. in the form of an Amazon voucher, or PayPal payment). All incentives are processed in-house from our offices in the UK.

A cookie is a small piece of information sent by a web server to a web browser, which enables the server to collect information from the browser. Find out more about cookies on www.allaboutcookies.org.

Most browsers will allow you to turn off cookies. If you want to know how to do this please look at the menu on your browser, or look at the instructions on www.allaboutcookies.org. Please note however that turning off cookies will restrict your use of our website.

These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site.

We use Google Analytics to provide this service, which uses first party cookies. The data collected is not shared with any other party.

You can opt out of being tracked by Google Analytics using the Opt Out Browser Add-On from Google.

More information about Google Analytics

The information we get through the use of these cookies is anonymised and we make no attempt to identify you or influence your experience of the site while you are visiting it. If you do not allow these cookies we will not be able to include your visit in our statistics.

If you have used a Do Not Track browser setting, we take this as a sign that you do not want to allow these cookies, and they will be blocked.

We use the following first-party cookies on our site:

Cookies used

• __utma stores the number of visits (for each visitor), the time of the first visit, the previous visit, and the current visit
• __utmb and __utmc are used to check approximately how fast people leave: when a visit starts, and approximately end
• __utmz records whether the visitor came from a search engine (and if so, the search keyword used), a link, or from no previous page (e.g. a bookmark)
• __utmt Indicates the type of request, which is one of: event, transaction, item, or custom variable
• __utmv is used for user-custom variables in Analytics

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. If you access other sites using the links provided, the operators of these sites may collect information from you that will be used by them in accordance with their privacy policy, which may differ from ours. Therefore, we cannot be responsible for the protection and privacy of any information, which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.

At any point while we are in possession of your personal information, you have the following rights:

• The right to access your personal information
• The right to edit and update your personal information
• The right to request to have your personal information deleted
• The right to restrict processing of your personal information
• The right to object
• The right to lodge a complaint with a supervisory authority

To exercise any of these rights please submit your request to:

Compliance Department
Kudos Research
4 Cam Road
London E15 2SN

or via email to This email address is being protected from spambots. You need JavaScript enabled to view it.

Kudos Research reserves the right to modify our privacy practices, update, and make changes to this privacy policy at any time. It will be updated again when the Privacy and Electronic Communications Regulation 2003 is updated or there are further changes to The General Data Protection Regulation. For this reason, we encourage you to refer to this privacy policy on an ongoing basis. This privacy policy is current as of the last revised date, which appears at the top of this page. We will treat personal data in a manner consistent with the privacy policy under which it was collected, unless we have your prior consent to treat it differently.