Your expert healthcare research partner for UK and international data collection
Kudos Health is part of Kudos Research. With a wealth of sector experience gained from over 30 years of B2B research, Kudos Health Research consistently achieve excellent results with Healthcare Professionals and hard to reach audiences such as Policy Makers, C-suites and KOL, Governing Bodies, Hospital Boards, Opinion Formers, Academics and Media.
We have extensive experience conducting a broad range of healthcare data collection on behalf of market research agencies and large pharma clients regularly interviewing respondents such as: Specialists, GPs, Payers, Nurses, Lab Managers and Technicians.
Our expert interviewing team collects data globally and in native languages centrally from our London based CATI centre.
Our in-house panel, sampling and database department source lists and are expert at desk researching niche healthcare audiences via CCG, Health Trust and hospital websites, GPs, private clinics, private practices as well as conferences and conventions.
At Kudos Health we believe the quality of the final data collected relies heavily on the calibre of the interviewer collecting that data.
All our interviewers, recruiters and moderators are well-educated and highly articulate. They have the maturity, experience and skill to conduct credible peer-to-peer conversations amongst challenging healthcare audiences. Our international team of interviewers provide an intelligent and engaged interface and supplement the sample with additional exploratory research – navigating switchboards, researching departmental structure and using social media like LinkedIn in order to better target their audience.
We conduct research globally. Our native language speakers help to bring local market knowledge to the overall fieldwork. Clients are impressed with the quality of data and richness of verbatim - and participants are left with a positive experience of the interviewing process.
We are committed to delivering the highest quality data. At Kudos Health we understand our clients need for informed feedback and are pro-active in our project management – providing advice and presenting solutions to ensure delivery of robust data. Conducting all of our global research from one central London location ensures unified management of fieldwork processes, effective co-ordination of markets and harmonisation of quality across all the countries involved. Communication is expedited and we are able to provide updates on progress in all markets in real time.
Kudos Health: We are resourceful, responsive, reliable…and we deliver!
HEALTH CARE CAPABILITIES
Our data collection services include:
- CATI and CAWI
- Online Research
- Mixed mode and screen sharing
- Recruitment to depth and depth interviewing
Around the world, emerging technologies and advances in the pharmaceutical industry are driving major developments in healthcare. Far-reaching reforms are fundamentally changing the relationships between key players across the healthcare industry and are creating new challenges.
In this period of major change for the industry, Kudos Health is helping some of the world’s leading organisations across many different aspects of healthcare provision to build and reinforce the competitive advantage of their products, services and brands.
Our expertise in conducting both quantitative and in-depth health-related studies is extensive. Projects range from:
- Corporate reputation and responsibility studies to identify stakeholder views and perceptions of the performance of key players,
- Market reviews on key issues and drivers for the future
- Specialist studies such as new innovations in clinical information systems, personalised healthcare diagnostics and medical device integration.
- Detailed Follow Up (DFU) research
- Quantitative and qualitative patient and HCP research on healthcare topics conducted on the phone, online and mixed mode
Kudos’ highly experienced specialist team of professional interviewers, are experts in conducting high profile research with hard-to-reach respondents.
Respondents include government policy makers and researchers, industry regulators and influencers (including patient and industry associations), academics, medical specialists, healthcare buyers and payers, institutional investors and the media.
Working to BHBIA (British Healthcare Business Intelligence Association), Kudos Health adheres to the legal and ethical requirements for healthcare market research, governed by the ABPI (Association of the British Pharmaceutical Industry). Our teams are bound by a strict code of conduct and are qualified in Adverse Events reporting to the MHRA (Medical and Healthcare Products Regulation Agency), a qualification that is refreshed annually. We are happy to supplement this qualification with equivalent bespoke AE training and certification that healthcare industry clients may require.
Our expertise in this sector allows us to build trust with key stakeholders of all types and really get to the heart of issues with sensitivity and credibility. In turn, this enables us to deliver high response rates and distinctive results of real value that ultimately help our clients prepare for the future of healthcare.
BREAKTHROUGH CANCER PAIN KPI AND DFU
A highly sensitive study following the launch of a new BTCP (Breakthrough Cancer Pain) product and subsequent growth in awareness and usage.
The study comprised an initial DFU study – conducting 50 thirty minute depth interviews with GPs and Oncologists (both prescribers and non-prescribers) in each of: UK, Germany, Denmark, Netherlands, Ireland and Sweden. The fieldwork was staggered to coincide with the launch of the new breakthrough cancer pain treatment in the various countries.
We completed an initial DFU wave and continued with a program of KPI studies to track the performance of the product after launch, tracking both prescribing habits, key messages and beliefs about the product.
CELL THERAPY RESEARCH
A study profiling and recruiting interventional cardiologists and interventional cardiac surgeons for a client who wanted to better understand the cardiac cell therapy marketplace and the needs of leading cath lab institutes for solutions in this area.
The primary objective of this piece of research was to understand the current market landscape surrounding cardiac cell therapy research and to assess the potential for a new solution. The audience consisted of cardiology specialists who currently performed cardiac cell therapy procedures or were planning to perform them in the next 12 months to 2 years.
We were responsible for recruiting and scheduling the (1 hour) interview slots for the client to conduct F2F interviews in the UK and USA, and for recruiting and interviewing in Japan. In addition we created a webpage for uploading of stimulus materials (with links automatically sent via CATI, with password protected access so that the respondents could refer to them only during the interview).
A global project on behalf of a major consultancy firm, where we conducted 350 interviews across North and South America, Europe, and Asia (incl. India and Oceania), talking to Government Officials, Private Employers, senior Hospital Managers and senior executives in the biopharmaceutical and biotechnology sector.
Topic areas covered included views on the state of the current healthcare system in the various countries, key influence factors and barriers to managing health, how to engage individuals and change their health behavior, and changes faced by countries’ healthcare system in the future. The interview was 25 minutes long.
BLOOD GLUCOSE METER TRACKING STUDY
A 15 minute, twice-yearly tracking study talking to Diabetologists, Specialist Diabetes Nurses and GP about which blood glucose meters (BGMs) they offer to patients most frequently and why.
Each wave consists of 810 interviews across 20 countries: Austria, Belgium, France, Germany, Greece, Italy, Netherlands, Portugal, Spain, Switzerland, Czech Republic, Poland, Turkey, Croatia, Poland, Turkey, UK, Russia, Slovenia and South Africa. All interviewing was conducted centrally by specialist native language speakers.
Kudos Research took this study over from an incumbent, and after the first wave, the client had the following feedback "I just wanted to say a huge thank you for all your fantastic work on the Diabetes Nurses Tracking Study. I received excellent feedback from my client and your contribution was integral to the success of the project. From my point of view, I felt the fieldwork ran extremely smoothly and I had every confidence that you understood the project and what we were trying to achieve. I particularly appreciated the detail and effort you put into the set-up especially with regard to the questionnaire logic as I think this helped tremendously to avoid time-consuming issues down the line."
PHARMA BRAND AWARENESS
Two waves of a Pan-European study gauging the brand awareness of our client, a pharmaceutical company. All respondents were government decision makers and policy influencers on health issues in Europe. For the purpose of this study we interviewed 150 respondents in each wave, including MPs and MEPs, Journalists, CEO of health authority, healthcare professional, heads of NGOs and European Patients Associations. Interviewing was conducted in English, French, German, Italian and Spanish.
GLOBAL BIOTECHNOLOGY STUDY
A global project on behalf of major consultancy firm, where we conducted 350 twenty five minute interviews across North and South America, Europe, Asia incl. India and Oceania, talking to Government Officials, Private Employers, Hospital Executives and senior executives in the biopharmaceutical and biotechnology sector. Topic areas covered included views on the state of the current healthcare systems, key influencers and barriers to managing health, how to change individual health behaviour and how to tackle changes faced by countries’ healthcare system in the future.
If you would like to discuss your research needs and aims - for advice or for a no-obligation quote - please get in touch:
Deputy Managing Director
Business Services Director and Head of Kudos Health